Xiidra is a well-known brand that provides long-lasting relief from dry eye symptoms. Aside from the cute little devil character in their commercials, Xiidra wanted to create a user-friendly platform to help doctors and their patients easily check if further treatment is needed.
After collecting the required information from the client and conducting competitive research, Madia developed a UI/UX design for the app named Xiidra Experience. The design also included animations and served as the foundation for the platform, which would allow patients to easily measure the severity of their dry eye symptoms.